Framework for Evaluating Investments: Insights from Public and Private Equity Investing

For accredited investors or those interested in becoming accredited investors, exploring the Search Fund/SMB Acquisition space can be a compelling strategy for building an above-market portfolio. In particular, understanding the frameworks behind public and private equity investing can provide a significant advantage when assessing the potential of small businesses.

Framework for Evaluating Investments: Insights from Public and Private Equity Investing

At Search Fund Ventures (searchfundventures.co), we emphasize robust investment frameworks that help our community make informed decisions in this specialized niche. In this post, we’ll discuss the concepts of return on assets and qualitative assessments that drive superior returns in both public and private equity investing.

1. Return on Assets: The Core of Evaluating Business Performance

One of the key principles in investment analysis, whether public or private, is understanding the return on assets (ROA). ROA measures how efficiently a company uses its assets to generate profits. For example, while analyzing businesses, you might discover significant differences between two companies in similar industries. Why does one generate a higher return on its assets than another? This metric helps identify businesses with the strongest underlying profitability.

2. Qualitative Analysis: The Importance of Competitive Moats and Industry Dynamics

Numbers alone don’t tell the full story. After assessing financial metrics like ROA, it’s crucial to perform qualitative assessments to understand the business’s competitive advantages, market positioning, and long-term viability. For instance, an analysis of a small business might reveal that its superior returns stem from operational efficiencies, geographic dominance, or strong customer loyalty. Identifying these factors early can set investors up for sustained returns.

3. Public vs. Private Equity: Understanding the Time Horizon and Control Differences

In public equity investing, decisions are often influenced by short-term market dynamics and analyst opinions. In contrast, private equity, especially in the SMB space, allows for deeper control and a longer time horizon to realize value. This control, combined with a focus on strong businesses with high ROA, creates opportunities for outsized returns, particularly in niche industries with limited competition.

4. Application in Search Funds: How Investors Can Leverage These Frameworks

The same frameworks applied to large publicly traded companies can be effectively used in Search Funds. When evaluating acquisition targets, focusing on high-return, asset-light businesses and those with strong qualitative advantages (e.g., brand strength, geographic density) can lead to superior performance. For example, a company with a long history of high returns on assets combined with a unique market position might be an ideal candidate for acquisition.

5. The Path Forward: Gaining Experience and Building Your Portfolio

At Search Fund Ventures, we aim to equip investors with the knowledge and connections to succeed in this space. By mastering the interplay between quantitative metrics like ROA and qualitative insights, investors can identify and capitalize on opportunities that deliver above-market returns.

Get Involved

Whether you are an experienced investor or just getting started, joining a community that provides access to deal flow, expert insights, and networking is critical. Search Fund Ventures is the premier hub for those looking to build expertise and achieve success in the Search Fund/SMB Acquisition space.

Nick Bryant

Nick is a general partner at Search Fund Ventures. He has over a decade of experience founding and investing in companies including multiple successful exits and a portfolio of over 50 tech startups.

https://searchfundventures.co
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