Managing Partner at Fruition Capital

Jason Ehrlich is a seasoned alternative asset investor and the Managing Partner of Fruition Capital. He has extensive experience over the last eight years deploying capital via both individual asset vehicles and funds, and has a relentless focus on risk management and capital preservation.

Jason employs his expertise in underwriting, due diligence, transaction execution, operations management, and asset management in support of Fruition Capital’s investment funds and is well-networked in the acquisition entrepreneur community.

Jason has over 15 years of professional experience including over five years as an entrepreneur and four as a management consultant where he was involved in nearly every aspect of strategy and business operations across a broad range of industries. He holds an MBA from Emory University’s Goizueta Business School and lives in Atlanta with his wife and two sons.

Managing Director at Guardian Due Diligence

Elliott Holland serves as an advisor for Search Fund Ventures, bringing extensive expertise in small business acquisitions, financial due diligence, and entrepreneurship. With an MBA from Harvard Business School and a Bachelor's degree in Mechanical Engineering from Georgia Tech, Elliott has honed his skills over decades of hands-on experience in M&A. As the Managing Director of Guardian Due Diligence, he specializes in providing high-quality financial consulting services, particularly through Quality of Earnings (QoE) reports tailored to self-funded searchers and SMB acquirers. Elliott's deep industry knowledge and practical approach to closing deals make him an invaluable asset to Search Fund Ventures, ensuring that investments are thoroughly vetted and positioned for success.

Elliott is passionate about helping entrepreneurs and investors achieve their business goals with confidence, and his approach emphasizes practical insights that mitigate risk and maximize value in every transaction. His strong network and reputation in the industry, combined with his dedication to educating business acquirers through initiatives like "The Business Buying Masterclass," reflect his commitment to empowering others in the ETA space​.